Fairground Idea
August 11th, 2007 at 23:14
I’ve had an incredible idea for a new travelling funfair. The business plan is impeccable, because business is at the very heart of my idea.
Basically, each attraction would be priced individually, and the prices would vary according to market conditions. If not many people are using it the price will go down, and if its popular the price will go up: supply and demand, basically.
What would I call my fair? The Laissez-Fair, of course.
For example, rather than the queue for the dodgems being massive and no one wanting a go on the rigged coconut shy, the dodgems would be priced highly and the coconut shy would be dirt cheap… but would still turn a profit because the coconuts would be glued down.
There would be no queues because the visitors would be manipulated by changing prices, ensuring an equal spread of people throughout the fair.
Thinking this through, I could theme the entire fair around macro-economics. Those bungie capsule things could have the two towers at painted up like graph axis and it could be a homage to elasticity of demand? The ferris wheel? The economic cycle. Roller coaster? From the side it’d look like a graph of boom and bust. I’m still trying to think of a way to link the log-flume to trickle down economics.
There could be a terrifying new ride like those machines that hoist you up and then let you fall to the ground at speed. It could be called “Black Wednesday”.
I can’t see how this can possibly fail, as it would be self regulating. Crowds would be consistent throughout the week rather than it being packed on Friday and Saturday nights, as people would deliberately time their visits for when it is cheaper, so they’d never be any off-peak periods when its too expensive to keep the place open. Competitors wouldn’t have a chance, because if they tried to muscle in on the economics-themed-fairground market, they’d be pushed out using my rapid reaction market forces, as my prices would fall when demand is diluted by rivals. And in terms of social benefits, it will school people in basic economics – which is a valuable public service.
Look out for me on Dragons Den.
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