Jehovah’s Witnesses
December 17th, 2006 at 21:21
I looked out of my bedroom window at around lunchtime today and saw a large black land rover parked up on the kerb, and some important looking people in long black coats striding about the streets. I knew it was one of two things: either Jehovah’s Witnesses were hawking their religion again, or Torchwood were in town.
Unfortunately, it turned out to be the former.
Don’t get me wrong- this isn’t going to be yet another blog entry having a go at religion. Yes, I don’t particularly like Jehovah’s Witnesses, and I think that if they were in a court of law, they’d be done for perjury (or, er, bearing false witness- just like the commandment), but my main problem is that I just don’t trust them.
I think its their technique- going door to door, trying to get you to buy into their beliefs- its like the religious equivalent of the Kleeneze catalogue. I think I’d probably have more use for a facial sauna than eternal salvation anyway.
I think they need some help marketing their religion, so here’s what I’d suggest:
- Don’t break the first rule of marketing: don’t piss of your potential customers by waking them up on a Sunday morning.
- Perhaps go for a viral campaign. Have a video of a dog with a firework attached to it or whatever, and put it on YouTube with a link to your website.
- The whole “only 144,000 people are going to heaven” thing is a bit negative – brand it like a lottery. “There’s 144,000 chances to win an eternity in paradise! Join us now and it could be you!“
- Cash in on Harry Potter, and justify your irrational dislike of blood transfusions by calling all, er, transfusioned people “mudbloods”. Yeah, this is a bit similar to Hitler and having a go at the Jews and calling them names and that, but he had a lot of fans- y’know, before the whole getting pwned by Russia bit. (Additionally: If I’d read Potter, I’m sure they’d be some mileage in a “Harry Potter is like the Nazis” blog entry).
- Change your product to fit your market: offer eternal salvation but with less commitments, like going to church and that.
This marketing consultation will be four million pounds please.
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